Here at RocketTXT headquarters, we’ve put together a list of 10 important mobile marketing facts that everyone should know.

1. There are 6.8 billion people on earth – 4 billion of them use a mobile and only 3.5 billion use a toothbrush.
http://60secondmarketer.com/blog/2011/10/18/more-mobile-phone-than-toothbrushes/

2. 91% of adults have their mobile phone within arm’s reach 24/7.
Morgan Stanley, 2012

3. There are 5 x as many mobile phones in the world as there are Pc’s.
http://slideshare.net/impigermobile/mobile-strategy-2011-for-companies

4. 90% of text messages are read within 3 minutes of being delivered.
http://slideshare.net/impigermobile/mobile-strategy-2011-for-companies

5. Mobile Ads perform 4-5 times better than Online Ads in key metrics such as brand favourability, awareness and purchase intent.
http://www.insightexpress.com/release.asp?aid=445

6. 33% of mobile customers prefer offers via text message, to those via mobile web (21%), apps (11%) and voice mail (8%).
http://www.dma.org.uk/sites/defaults/files/tookit_files/velti_report_2011.pdf

7. The average mobile campaign SIGNIFICANTLY outpaces online in ad awareness.
http://www.dynamiclogic.com/global/news/press-release/2011/10/06/mobile-display-advertising-more-effective-than-online

8. Brands using SMS to reach customers connect with 95% of all smartphone and non-smartphone users.
http://www.gomonews.com/mobile-web-groth-1-in-5-internet-users-dont-use-a-computer/

9. Mobile coupons receive 10 times higher redemption rates than print coupons.
http://www.gomobilebook.com

10. 50%of those surveyed reported receiving text messages from retailers and making a purchase as a result.
http://www.marketingcharts.com/direct/8-to-10-smartphone-users-have-browsed-products-17665/

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